Introduction :

Standing in the 21st century, consumers are turning towards the internet before making any big purchases. It is hard-pressed to find someone without a smartphone these days, whether they are 20 years old or 70 years old. 

 When it comes to buying property, people don’t look at the magazines anymore but search in Google. Recently, Google has released the result of research and it says that most of the potential buyers of real estate come from the internet these days.

The following numbers will help you to understand the market in a better way,

• Internet – 100%

• Real Estate firm – 89%

• Billboards or Hoardings – 53%

• Printed media (Newspaper) – 28%

• Magazines – 19%

To stay up to date with the current trends and to do better business, the real estate companies are shifting from print media to digital marketing. If you want to witness potential growth in your sales, don’t waste your time thinking and get in touch with a digital marketing agency Pune today.

The firm competition in the real estate industry is getting more challenging :

Today the greatest challenge you can face as a real estate company owner is from your competitors as this is a highly competitive space. If you research your own, you will find that most of the companies are looking forward to boosting their online presence and generating leads. To establish a good digital identity and to leverage it, you will need to invest in innovative marketing strategies.

Higher Level of Customer Engagements more than print media to digital media :

Customer engagement is the key thing today in any business and when it comes to investing a lot of amounts, the customer would like to be fully engaged with the prospects. Though considered as one of the best marketing strategies in the 80s and 90s, print media has several disadvantages. The print media will fail when it comes to providing the digital features and interactive videos of the plot. On the other hand, the digital media will be more unique with its interactive features, where the customers can see their property in a more detailed way. 

To engage your customers, you must hire digital marketing services, and even if the viewer is not interested in the plot, they can easily share the information with others. So, if you look at it from a different perspective, your viewers will advertise your business for free if you choose the digital media.

Digital media is less expensive and more effective than print media in real estate :

It is not just about the less cost of digital media marketing, but also about the benefits, it can provide. There was a time when sending print ads through a postcard or showcasing it on the magazines was considered as a fine investment. But, today in this fast-paced world, a huge audience will not even bother to look at those ads. That is not because you don’t have good prospects for them, but because they are just not interested in opening a letter and reading all the information. 

But when you do the same thing on social media, the potential buyers will not only take that seriously but would love to go through all the details. If you ask the customers where they get the information from, almost all of them will say that they have got it from the internet. 

Poor Campaign marketing strategy of print media as compared to digital media :

When it comes to campaigning, you will have to talk to the customers and provide them with every detail about the property. But, do you think that people have that much time these days? They will just take the brochure from you and will forget about it. Apart from that, it may take a long time to talk to one customer about the property in complete detail. So, either you have to employ more people to do the job or have to lose potential customers.

Lower Accessibility and Ineffective Marketing in print media that's why we use digital media :

If you compare the digital media with the print media, you will find out eventually that the print media doesn’t have a global reach. Print media is restricted within your city or region, but after posting an ad on the digital media, you can connect with other customers too. Since social media marketing is at its peak, the print media has faced a shard drop. Now anyone can make a few clicks and will get all the required information, so why bother with staying with the print media.

Innovative usage of social media to build brand image & generate potential leads :

Everyone has a social media account today, whether it’s Twitter, Facebook, or Instagram and they spend most of their time using these tools. So, if you can hire digital marketing services, they will plan accordingly and will help you find the target audience. They will also help you to improve your online appeal by designing your website and by posting relevant information about the properties. Soon enough, with the right and necessary information, people will come to your website through social media, making your brand more popular among potential buyers.

SEO to rank higher in search results :

Having social media accounts and a website will not be enough, but the way you will handle these is things is where you can make the difference. SEO or search engine optimization plays a key role in giving you the top ranks when a relevant search is made. It will also help you to increase your visibility at social media tools without using paid promotion options. 

Print media v/s Digital media: ROI is better with the Digital media :

You can only expect better ROI in the real estate business only when you can reach a huge number of people. Print media is a good way of advertising, but without having digital media on your side, you will fail in the business or will be confined within a small region. 

No matter how attractive your printed ads are or how good your brochures are, without a reference to your website and social media accounts, it would be considered as a bad investment. The best part of going digital is that you will be able to analyze your progress by evaluating your viewers, which will help you to make better strategies for the future.

Leverage the power of YouTube advertising :

A picture speaks thousands of words, but a video can speak millions, especially when it comes to providing the details. In print media, you have to provide all the details in writing, which is very important too, but it will take a long time to read all the details. Instead of that, if you choose to make a video on YouTube, you can provide all the details and a better understanding of the property to your viewers.  

Widen your reach with regional ads :

Advertising the properties with useful regional content will be a great way to engage with the buyers in 2-Tier or 3-tier cities. In India, the cost of data packages has dropped drastically over the past few years and everyone is on 4G today. With the help of a digital marketing company Pune, you must use that opportunity to your advantage and redesign your campaigns in regional languages to engage customers from all over India.  

Become a Digital real estate firm: It’s never too late :

Most of the real estate companies in India don’t have a good online appeal, whether it is about having a website or followers over social media. But, it is never too late to strengthen your real estate business by making it popular across the country, and to do that, all you have to do is to go digital.  

Conclusion :

Today most of the property owners like to list their property online for sale or rent, rather than going to the real estate firms directly. Even they know that if they list their property online, they will get faster and reliable results. You don’t have to leave the printed media, but if you integrate it with the digital media, it will only increase your company value and sales.